Working for Walmart has been an experience in customer service and use of the ten foot rule which I've included in my online marketing with great success.

You the Shopper are always in search of information. "May I help you, you are asked? No, I'm just looking," is always your most immediate response. You are there because you have a problem which needs solving. You aren't looking necessarily to purchase something, you are in search of a solution.

When approached with a sales attitude, buy, buy, buy, you retreat. That is not the solution you seek. When approached with a "How May I Help You" solve your problem attitude, the entire situation changes.

By helping you solve your problem with the information you are provided by the sales associated, a like, a trust, a relationship develops between you and the associate assisting you.

You equate being in the store and shopping with that relationship and a more friendlier outlook is created. Later when you check out, although your original purpose was just to solve your problem and maybe leave the store with a small purchase, you are now approaching the register with a shopping cart loaded with other odds and ends and total purchase much higher than you had planned.

Using this same approach, I have been designing pages at the affiliate sites I've been associated with and written and compiled ebooks to include content which help to you, my visitor.

Always attempting to include content that is helpful. That is useful. That is designed to help you solve your problem. How do I know what your problem is? Well actually we are all looking for the same thing.

When you arrive at a web site I am affiliated with it is generally a result of your doing a search engine inquiry. You are looking for information on starting a business, marketing by email, mail order, ...entrepreneurial type stuff. Most of you who are searching for this type of information run into the same problem.

You get lots of hits to sites which are selling information. Selling programs. Selling you on the benefits of sending them your hard earn money. BUT very little helpful information. You like many others find this a turn off. I know I did.

People want content, stories, ebooks, editorials, and information that helps them solve their problem. A Free Ebook on how to increase your affiliate program Conversion Rate, such as The Affiliate Masters Program is an example.

In this ebook are solutions which if applied to your program(s) will assist you to achieve the success you seek. Other Free Ebooks are available for you to download, read, study and add to your site as premiums for your visitors.

They cover subjects such as How to Write Attention Getting Ads, Email Marketing, How to Start Your Own Ezine, How to Start a Business of Your Own, How to Write, Promote and Sell your Own Ebook and more.

An Email Study Course on Marketing and Effective Use of Autoresponders are here to walk you through the steps necessary to get the word out about your new enterprise. An Archive of articles from past issues of The Gerald Herald with insightful information on the internet marketing written by people like you and me who have tried and know what works and what doesn't. They share their insights with you in these articles.

A Free Subscription to The Gerald Herald is available to you also. This weekly ezine include articles relate to growing your business both online and off line. It also includes ideas and information on how to improve your financial and personal situation. It is a must have.

To Subscribe go to the top of this page and sign up or just click here.

This and more is what was available to those who visited my affiliate sites. It is also available to you here. Rright now! Regardless to whether you are one of our affiliate or just a visitor.

Basic affiliate marketing strategies as recommended by the experts were applied.

The objective capture as many names of individuals interested in affiliate programs. Individuals interested in business ownership. Individuals interested in network marketing. Individuals interested in earning money on the internet. Individuals interested in other entrepreneurial and self help related fields. As many as possible.

The goal, obtain their permission to send them useful information which they were interested in.

Next was to develop a relationship with these individuals. The purpose of that was to get them to know, like and trust us.

Art Meakins teaches that until a prospect knows you, likes you, and trust you they will not buy from you.

To get a prospect to that point, you must establish a relationship with that individual. The way to establish a relationship is through repeated contacts. Regular mailings of content based information in an individuals area of interest develops a know, like and trust relationship.

To capture the names, an ezine was created focused mainly on internet business ownership and start up. FREE E-BOOKS were offered to encourage subscribing.

Until I felt competent writing my own articles, the ezine was compiled with articles written by others. A email correspondence course was developed (it was kinda bootlegged from some of the ones I had received). It was offered free of charge.

Again FREE E-BOOKS were offered as an incentive to sign up. Reports were gleamed from the articles placed in our ezine, and were posted in related news groups. Eventually I reached competence enough to write articles, reports and training courses all on my own.

A secret I once read and tried worked wonders to speed my proficiency as a writer.

What was recommended is to take an excellent letter, article of editorial type advertisement written by someone else. Read it over and over a few times. Then copy it neatly by hand, verbatim, every day for at least 30 days. After the end of that period you should have developed a writing skill similar to that of the writer you copied.

It works. Try it.

What do you have to loose? What will you be doing over the next 30 days to improve your writing skills anyway?

After the relationship was established through the regular submission of helpul content about subjects the reader was interested in, information about the affiliate program being promoted was sent to the individual.

Most purchased products and became active affiliates.

Many of the reports and training programs that had been developed were personalized and made available to the affiliate network to use in their own promotion campaign.

A coop ad program for both online and off line advertising was introduced. Pay per click search engines were used. Also minisites were made available which were optimized so that favorable search engine positioning was achieved.

There are many other things that you can and should done to grow a successful affiliate network. I'm just listing what I did. With these action, I soon had a consistent income flow from multiple affiliate programs. My next step was to start my own affiliate program.

This new affiliate program, The 10001 Ebook Club is designed to be a content orientated source for your business and personal growth.

Each month new information products will be introduced that offer helpful and needed. Knowledge to help you solve your business building, business marketing, and personal problems.

They are products that not only you will benefit from, but many others also. Not hype type products to get you to buy another un-necessary widget. But content filled information sources that offer true usable solutions.

We offer our affiliates the opportunity to market these products individually or to connect to this site and use it as there own. Take a look around.

If you find what is being offered here complement what you are offering, consider becoming one of our affiliates. Click Here to join. Why? Because you and all those who you share our products with can have a much more rewarding lifestyle.

Thank you for your visit. Thank you for your time.

Sincerely,

G. Harold McLeod
webmaster@10001press.com